SCENE 06C · 4K · 25PREC
Case study · Growth
Advertising and digital marketing for a global electronics range.
Murata · Electronics
The challenge
Murata's electronics products are technical, and its buyers are engineers who distrust marketing. Campaigns had to be accurate, consistent across regions and delivered to deadline to teams in several countries.
What we did
- Advertising creative for product launches, print and digital
- Digital campaigns: paid search, display and LinkedIn aimed at design engineers
- Landing pages and email programmes tied to product content
- Templates and a brand kit so regional teams could adapt work locally
The result
6 YEARS
A working relationship that outlasted most agency contracts, delivering campaigns to marketing teams around the world.
“The team at Gempro have provided a flexible and reliable service in our 6 years of working with them, delivering highly professional work to our marketing teams globally.”
Paul Campbell, Global Content Manager
What this means for you
Technical product? We write for engineers and design for procurement. Growth and Brand credits cover campaigns, landing pages and collateral on one retainer.
Talk to us about campaigns