SCENE 06F · 4K · 25PREC
Case study · Technology and AI
Training a marketing team on AI, then building the agents to go with it.
Murata · Electronics
The challenge
Lai Koon's team knew AI could save them time but had no safe, shared way of using it. Everyone experimented alone, results were inconsistent and nobody was sure what was allowed with company data.
What we did
- AI skills training for the team, built around their real weekly tasks
- An AI use policy and approved tool set that protects company data
- Agents for research, first drafts, translation checks and reporting
- Measurement of time saved and a roadmap for the next pilots
The result
AI AGENTS
Hands-on training for Lai Koon's team, followed by working agents that take repetitive tasks off their desks.
“Training first, tools second. People adopt AI when it removes the work they dislike, not when it is imposed.”
Jonathan Pieterse, Commercial Lead and Strategic Advisor, Gempro
What this means for you
An AI Pilot Sprint (£7,500) proves value on one process in six weeks, with a clear go or no-go report at the end.
Book an AI Pilot call