SCENE 06B · 4K · 25PREC
Case study · Growth
A promotion plan that found new clients in a hard-to-reach industry.
Triark · Aerospace and defence
The challenge
Aerospace and defence buyers don't click adverts. Robin knew the right people were at a handful of events and in a small number of LinkedIn groups, but Triark had no plan for reaching them consistently or measuring what came back.
What we did
- Target account list: the companies and roles that actually buy, researched by hand
- Event calendar and pre- and post-show outreach sequences
- LinkedIn content and paid campaigns aimed at the target list
- CRM set up so every conversation and meeting is logged and reported
The result
1 PLAN
One joined-up digital and events programme, replacing ad hoc activity with a pipeline Robin could track.
“The point was not more marketing. It was a plan Robin could follow every month and see what it produced.”
Jonathan Pieterse, Commercial Lead and Strategic Advisor, Gempro
What this means for you
Selling to a niche industry? Start with a Growth Audit (£2,950, credited against a retainer) and we'll map your buyers and the plan to reach them.
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